A House panel investigating Juul publicized internal communications from company executives. The documents revealed strategies to talk to teenagers face-to-face that were put into place as recently as last year
Juul Labs cofounder James Monsees testified before a House panel on his company's role in what health officials have called a youth vaping epidemic. Monsees is worth $1.1 billion, according to a Forbes estimate.A House panel revealed for the first time internal documents from Juul Labs that Democrats said detailed the e-cigarette company’s plan to directly reach teenagers.
in December after tobacco giant Altria acquired a 35% stake in the company to bump its valuation to $38 billion.Juul, whose battery-powered vaping devices were introduced in 2015 as a product of Pax Labs, cast a wide net of, Monsees testified.
Monsees tried to distance the company from those campaigns. “I understand the criticism of our past actions, but we’ve moved on very quickly,” he said. Juul closed down its Facebook and Instagram accounts in November as part of a broadHouse representatives also hammered at the start-up for its outreach into schools—measures that Juul said were designed to educate youth on the dangers of nicotine addiction.
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