Juul exec says he never intended the electronic cigarette to be for teens
1 / 6Congress JuulJUUL Labs co-founder and Chief Product Officer James Monsees testifies before a House Oversight and Government Reform subcommittee on Capitol Hill in Washington, Thursday, July 25, 2019, during a hearing on the youth nicotine epidemic. WASHINGTON — A top executive for Juul Labs said that his company never intended its electronic cigarettes to be adopted by underage teenagers, as House lawmakers on Thursday accused the company of fueling the vaping craze among high schoolers.
Thursday's hearing marks the first time Juul has been called before Congress, despite growing scrutiny from parents, politicians and public health advocates. Federal law bans the sale of e-cigarettes to those under 18. The Democrat convened two hearings this week after launching an investigation last month into Juul's marketing, technology and business practices. The privately held company has grown into a multibillion-dollar business on the success of its small, discrete vaping device and nicotine pods.
Story continuesLast year, Altria, the parent company of Marlboro-maker Philip Morris USA, bought a 35% stake in Juul. "This is an industry that has done wrong for a truly long period of time," Monsees said."We are changing that from the inside out with products delivered by innovative people and a company that is 100% committed to changing the fabric of this market."Later in the hearing, lawmakers questioned Juul's chief administrative officer, Ashley Gould, about documents they said showed Juul offered $10,000 to some schools for anti-vaping educational programs.
Monsees told lawmakers the comment was misinterpreted. Instead, he said Juul had learned the"bad actions" of those companies and what"not to do," from Jackler's archive of tobacco advertising.The company's rise has closely tracked an explosion of underage vaping. Last year, 1 in 5 U.S. high school students reported using e-cigarettes in the last month, according to government survey figures. Juul has become a scourge in U.S.
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