More than 20% of high school students reported having used an e-cigarette in 2018, according to the FDA. That’s almost double the percentage in 2017
With health officials worried that teen vaping is an “epidemic of addiction”, the U.S. Food and Drug Administration first anti-vaping TV advertisements features a magician educating young people about vaping’s dangers.
The TV ads were inspired in part by studies that have shown teens who vape are more likely to try traditional tobacco cigarettes. At a hearing Wednesday, 17-year-old Caleb Mintz told the House Oversight Subcommittee on Economic and Consumer Policy that a Juul representative spoke at his school and told a group of ninth-graders that Juul is “totally safe.” A 16-year-old who was also at the presentation gave the same account.
“The rise in e-cigarette use during 2017–2018 is likely because of the recent popularity of e-cigarettes shaped like a USB flash drive, such as Juul,” the CDC said. “These products can be used discreetly, have a high nicotine content, and come in flavors that appeal to youths.” Research has shown teens who vape are more likely to smoke However, a study published in Substance Use & Misuse in June, found that teens who use e-cigarettes are more likely to start smoking cigarettes.
Some say the FDA campaign could work Humphries is still hopeful about the ads. “They aren’t bad because they aren’t finger-wagging and don’t use hyperbole.” The FDA released a number of ads in September 2018 that partially resembled D.A.R.E. messaging, warning kids against vaping and showing gruesome images of what appear to be worms crawling around a vaper’s brain.
Only 37% of teens who Juuled in the past month knew that all of Juul’s flavors contain nicotine, a 2018 Tobacco Control study found. Some flavor names, like “Classic Tobacco” and “Virginia Tobacco,” clue users into the idea that the product contains nicotine. But it may be less apparent that flavors like creme and mango — which have been removed from stores partially due to their popularity among teens — contain nicotine.
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