Why I Invested in Lady Gaga’s Haus Laboratories

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Why I Invested in Lady Gaga’s Haus Laboratories
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Nicole Quinn of Lightspeed Venture Partners shares what it was like to launch the new beauty company with the legend herself—and what she looks for when making investments.

Investor Nicole Quinn, partner at Lightspeed Venture Partners, has funded many incredibly popular and successful brands including Lola, Goop, Rothy’s, Daily Harvest, and Lady Gaga’s highly-anticipated

We had been looking into the beauty space for about two years. For us, beauty is such an exciting category. From an investor standpoint, it has a high repeat rate, high margins, high customer love, huge virality associated with it. We love the fact that customers will take selfies of themselves and share it out to all of their followers.

I could just see in that first meeting her determination and passion for beauty. She was like, “Okay, this is what I want to do. This is how I plan on doing it.” Any question marks I had around,were squashed because I could see that she's somebody who would really give this the time, attention, and focus that it needed.I always knew that she was a star and an artist. What totally surprised me was the business acumen that she has. She’s fiercely intelligent.

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