Snap CEO Evan Spiegel says Spectacles and AR will play an increasingly important role for the company over the next 10 years.
a redesigned version of its Snapchat Spectacles yesterday. Spectacles are connected sunglasses that enable users to capture small snippets of video and post them to Snapchat without having to use a phone.The new Spectacles 3 glasses boast an important first: dual HD cameras to capture snaps in 3D and the ability to transform them with AR effects, new lighting and landscapes, and other effects after uploading to Snapchat.
Although the first and second iterations of Spectacles saw lackluster uptake, Spectacles and AR will play an increasingly important role for Snap over the next 10 years, per CEO Evan Spiegel. Snap has established itself as a leader in AR-filter capabilities with Snapchat, but has failed to generate significant interest in its hardware so far — it reported a $40 million loss on Spectacles' first version, for instance. Nevertheless, Snap is likely pushing forward with Spectacles for two key reasons:Business Insider Intelligence expects shipments of consumer AR headsets to reach 2.5 million units in 2024.
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