Serena Williams is pairing up with Nike to try to bring more people of color into the world of fashion design
On Tuesday, the 39-year-old tennis legend joined Nike in unveiling a collection of women's athleisure wear and accessories, created by a group of 10 up-and-coming designers known as the Serena Williams Design Crew, or SWDC.Nike selected the group two years ago as part of its"diversity in design" apprenticeship program, which seeks to elevate designers of color who are underrepresented in the fashion design world.
Nearly 60% of US fashion designers are White, according to Zippia. Researchers for the career services site say Latino and Asian Americans comprise about 15% and 13% of US fashion designers.Nike is introducing its first collection from a design apprenticeship program, the Serena Williams Design Crew , created in partnership with Serena Williams.
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