Under SerenaWilliams’s leadership, Nike selected 10 emerging designers from underrepresented backgrounds to work on a new, Serena Williams-inspired and -approved collection from Nike’s Beaverton headquarters. Today, the collection is finally here.
. Under Williams’s leadership, Nike would select 10 emerging designers from underrepresented backgrounds to work on a new, Serena Williams–inspired and –approved collection from Nike’s Beaverton, Oregon, headquarters.
The large collection arriving for fall is not just a celebration of Williams’s style and an opportunity for her many fans to get the Williams look but a chance for the 10 members of Nike’s initial Serena Williams Design Crew to jumpstart their careers. “Of the 10 individuals that were a part of the initial apprenticeship, seven of them actually now work at Nike as full-time employees,” says Jarvis Sam, Nike’s vice president of global diversity and inclusion.
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