Tennis superstar SerenaWilliams and Nike are empowering their own group of up-and-coming fashion design talent.
Move over, “Making the Cut” and “Project Runway.” Tennis superstar Serena Williams and Nike are empowering their own group of up-and-coming fashion design talent.
From her legendary love of catsuits and Virgil Abloh tutus on the court to her new partnership with Zales on a jewelry collection, Williams is a bona fide fashion lover. “It was casting a wide net, asking where are all you getting your designers from, and saying let’s cast a net over here or over there, where you typically wouldn’t go,” said Williams, who reviewed sketches and portfolios to finalize the first group that traveled to Nike headquarters before the pandemic lockdown.
“While we set these aspirational goals to achieve by 2025, there is always room to grow, and we believe through the Serena Williams Design Crew, the Women in Nike program, the Converse All Star Design Team and a sharp focus on the systemic element of our own people process will help us continue to see improvement and development,” said Sam.
The Nike x Serena Williams Design Crew collection, $45 to $120, is available at nike.com, Nike stores and select retailers. There’s a range of casual apparel, too, including a dress modeled after a basketball jersey embroidered with “Williams 00” as a tribute to Serena’s daughter Olympia Ohanian and “love” in tennis parlance, and an eye-catching tennis jumpsuit in a bright orange-tone zigzag pattern repeating the letter S.
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