Quibi's launch partners include advertisers Procter & Gamble, Walmart, PepsiCo, Google, Anheuser-Busch InBev and Progressive.
Whitman and Katzenberg also spoke about their plans for Quibi's ad model.
Whitman said the company expects about 75% of customers to choose its ad-supported option, which will cost $4.99 per month. Its ad-free option will cost $7.99 per month. Katzenberg said the model is designed to win over a "very difficult audience" of those in their later twenties and early thirties. One way of being more attractive to that group might be chapters for commercials, "doing a 60-second commercial that has four chapters to it — it will follow you as you watch four Quibis," he said.
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