Quibi, the ambitious short-form video service from Jeffrey Katzenberg and CEO Meg Whitman, has sold $100 million in upfront ad inventory with six advertisers ahead of its April 2020 debut. Advertis…
Advertisers that have committed ad spending toinclude Google, Procter & Gamble, PepsiCo, Walmart, Progressive and AB InBev, according to the company. The $100 million in deals represents two-thirds of Quibi’s $150 million in first-year ad inventory.
Quibi is offering advertisers what it claims will be an uncluttered environment: The version of the service with ads will include a single, non-skippable pre-roll ad before Quibi episodes. The company also is developing other new ad formats. “It’s a safety net,” Katzenberg said. “You want to look for funding when you don’t need funding.” the L.A.-based company currently has about 160 employees.
Quibi has announced a slew of projects from partners including Guillermo del Toro, Antoine Fuqua, Sam Raimi, Jason Blum, Steven Soderbergh, Catherine Hardwick, Anna Kendrick, Doug Liman, Laurence Fishburne and Stephen Curry’s Unanimous Media.a horror series users will be able to watch only between sundown and sunrise local time, and also has ordered shows featuring Tyra Banks, Chrissy Teigen, Don Cheadle and Idris Elba as well as a remake of MTV’s “Punk’d.
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