Short-form digital service Quibi has already secured around $100M in advertising with six high-profile launch brands launching on the service. Jeffrey Katzenberg and Meg Whitman took their Quibi ro…
Procter & Gamble, PepsiCo, Anheuser-Busch, Walmart, Progressive and Google are the first companies to sign up with “category exclusivity”.
Whitman said that she expects around 75% of its subscribers to pay for its advertising-backed tier, which is available for $4.99 per month, rather than its ad-less top tier. Katzenberg agreed that the roll out of 5G technology would be a boon for the short-form service, which has already signed up the likes of Steven Spielberg and Steven Soderbergh to make content. “Every trend right now is putting more wind into the sails of Quibi,” he said.
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