Welcome to the age of the Instagram imposter
, is an entirely different person day to day. Welcome to the age of the Instagram impostor.
“Part of what’s so fun about my Instagram is that it’s completely fake. I’m really fascinated by people being such fakes on the internet. I love pretending to be a completely different person,” Anthon explains. Born in Berlin and raised in the English countryside, IRL Anthon is a down-to-earth guy without a trace of cosmetic work.
He does, however, enjoy donning the long blonde wig and make-up even when he’s off camera. “I definitely identify as a man,” he clarifies, “but I do dress up the way that you see on my Instagram, it’s how I go to school every day. If I’m dating and hanging out, I’ll always be really stripped back and wearing men’s clothes. If I don’t have that wig on I have no make-up on.” For Anthon reality is a board to bounce from into the limitless world of online identity.
Growing up on sites like Bebo and Myspace, he was a part of the internet revolution of self- curation. Back then, social media involved creating a persona with selfies, music links and ‘about me’ paragraphs. In 2018 all of this has been reduced down to carefully chosen images on Instagram.
Anthon saw the potential for Instagram to become an elaborate extension of identity, and used that to create his own realm of superficiality. With plump pillow lips, porcelain skin and razor-sharp cheekbones, his Photoshopping has taken his look beyond that of mere mortals, reminiscent of the warped, CGI version of herself that SOPHIE presented in her recentvideo.
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