The artist initially thought Hedi Slimane’s email was a scam. Months later, his designs walked down the Celine runway
Photo: Pascal Le Segretain/Getty Images Hedi Slimane is not known for his sense of humor. His models never smile and you can’t see their eyes, because they’re usually behind sunglasses. They shove their hands in their pockets when they walk, strutting in sync with the rock and roll soundtrack. They’re not funny; they’re cool.
Kramer was shocked to get an email from Celine about a collaboration — he thought it was spam — but he and Slimane actually have a lot in common. Since starting at Celine, Slimane has mined the house’s archives, especially those from the ’70s, to evoke a sense of nostalgia that somehow feels new. Now in his second season, he seems more comfortable. The spring 2020 menswear show was his most playful and casual to date, with color, sequins, and even overalls.
I am always interested in nostalgia, but mostly I am looking back as if trying to find what I missed out on. I definitely was excited that Hedi and I both seem to share a respect for history, but neither of us seemed stuck in the past.I showed Hedi a large collection of images of my work and we quickly narrowed the field down to these. He never looked back. I am confident this body of work is perfect in tone and style for right now. Hedi knows exactly what he is doing.
I like to think I was making handmade memes back in the analog days. Yes, my work seems to be perfect for Instagram, but really by accident. I’ve always been interested in humor and satire and self-deprecating jokes. I think the jokes have always had a universal quality which had always made my work so popular at art fairs. Why wouldn’t people crave them on shirts and bags?I really can’t get over how brave Hedi is.
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