Even before the COVID-19 pandemic, global beauty leader Revlon had been all-in on digital transformation. Presented by DellTech
CEO Debra Perelman highlighted the company's focus on e-commerce through retail partners, direct-to-consumer brand sites, backend technology capabilities, and social channel efficacy.
"It's no longer linear — shoppers can go directly from viewing an Instagram in-stream ad to reading a product's comments and purchasing online, so we really had to accelerate our efforts and adapt our plans," Williamson told Insider. Williamson offered four tips for CMOs in any industry who want to drive the customer journey with the support of technology innovation: For marketers to boost technology innovation, it's not just about finding technology talent, says Williamson, but thetalent."I am such a firm believer in building the right teams," she said.
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