A customer perspective helps marketers play critical role in company-wide innovation, says Ryder CMO- Presented by DellTech
, knew she could play a critical role in helping the 87-year-old Fortune 500 company transform in a transportation and logistics sector ripe for digital disruption.
The organization required a primary driver of innovation across the company — someone who could lead an executive team charged with identifying, evaluating, deploying, and investing in emerging technologies. "I think what I bring to the table is more of an outward-facing customer perspective around technology," Jones told Insider."Organizations can get lost in their own internal processes, forgetting the voice of the customer.
Ryder's venture capital fund, RyderVentures, is dedicated to investing several millions of dollars in future applications.Asset sharing was also a growing trend, which led Ryder to launch COOP by Ryder in 2018, a first-of-its-kind, Airbnb-like commercial truck sharing platform that connects truck owners with idle trucks and shippers in need of vehicles. Today, COOP has more than 6,000 vehicles on its platform and operates in nine states.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
The touchstone of technology-boosting collaborations, according to Roblox's CMOBarbara Messing, the CMO of Roblox, told Insider that brand partnerships creatively push the envelope in the Roblox 'metaverse.' Presented by DellTech.
Consulte Mais informação »
Want to elevate your company's tech innovation? Roblox's CMO says to start partnering.Roblox upped brand partnerships, including one with Lil Nas X, to create immersive experiences. Presented by DellTech.
Consulte Mais informação »
Macy’s partnership with Toys ‘R’ Us is part of a merchandise strategy that has worked for TargetMacy's says it aims to meet the wide-ranging demands of a broad array of customers, a strategy that Target says has been successful.
Consulte Mais informação »
9/11 Brought NYC Restaurants to Their Knees. 20 Years Later, They Face a Different CrisisRestaurants were badly impacted by the terrorist attacks—and critical to the city’s recovery. After the pandemic, will they play a similar role?
Consulte Mais informação »
The Long Reach of Gaslighting's ToxicityGaslighting plays a role in social schisms, even when we see through it.
Consulte Mais informação »
Want to elevate your company's tech innovation? Roblox's CMO says to start partnering.Roblox upped brand partnerships, including one with Lil Nas X, to create immersive experiences. Presented by DellTech.
Consulte Mais informação »