Toys 'R' Us is getting a new lease on life in 400 Macy's stores.
Macy’s Inc. has partnered with WHP Global to add Toys ‘R’ Us items to its toy assortment, one of many merchandise categories the department store retailer wants to beef up in order to reach a broad array of customers.
Department store retailers struggled before COVID-19, and store closures and lockdowns created a new set of challenges during the pandemic. Also: Walmart and Home Depot beat earnings expectations but a number of factors are putting a squeeze on the consumer shopping spree Macy’s earnings and sales beat expectations. The company also reinstated its dividend, which made it a top yielder among retailers, and announced a new buyback program.Besides being at the heart of what a department store is meant to be, offering a variety of merchandise over an extensive set of categories is a strategy that has worked for Target Corp. TGT, -0.88%
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