In Macy’s earning call, Jeff Gennette, CEO and Chairman of Macy’s, discussed how bringing the toy category back to Macy’s in a major way will further its mission to attract the Millennial mom.
, luggage, dresses and other occasion-based goods. Macy’s experienced a shift of customers from online shopping to in-store shopping in Q2 with digital sales declining 6% but still ahead of its 2019 business by 45%. The company brought approximately 5 million new customers into the Macy's brand, a 30% increase compared to Q2 2019. Inventory was down 14.
Toys“R”Us at Macy’s is a win-win for both companies. Toys“R”Us can benefit from the strong branded position and deep shopper loyalty of Macy’s. The partnership provides Macy’s with an exceptional assortment of products in a category which otherwise is difficult for department stores to execute and will help Macy’s further its digital presence across a broader customer demographic. Both companies have strong marketing capabilities and brand recognition.
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