Macy’s Brings Back Toys 'R' Us To Gain Millennial Shoppers

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Macy’s Brings Back Toys 'R' Us To Gain Millennial Shoppers
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In Macy’s earning call, Jeff Gennette, CEO and Chairman of Macy’s, discussed how bringing the toy category back to Macy’s in a major way will further its mission to attract the Millennial mom.

Shoppers.Macy’s announced today a partnership with WHP Global to bring back Toys“R”Us to American Shoppers.earlier this year took controlling interest in Tru Kids Incorporated, the parent company of Toys“R”Us. In Macy’s earning call, Jeff Gennette, CEO and chairman of Macy’s, discussed how bringing the toy category back to Macy’s in a major way will further its mission to attract the Millennial mom.

Gennette also mentioned the business will operate on decent margins contributing to a profitable model for the retailer. Macy’s customers can experience the expansive assortment of Toys“R"Us products online exclusively atThe toy business has grown exponentially over the past year during the pandemic lockdown and continues to be a draw for Macy’s shoppers.

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