Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.
that he expects advertisers to be sold on Lyft's potential due to how frequently riders check the app, as well as the data the ride-share company collects from its users.
Advertisers can target riders based on the location of the ride, as well as the user's method of payment, ride history, and lifestyle,"Lifestyle" is based on locations users"like to visit such as sports games, restaurants, gyms, etc," a spokesperson for Lyft told Insider in an email. In its blog post Thursday, Lyft gave the example of riders potentially receiving ads for a new film if they're dropped off near a movie theater.
All riders will see ads on the app, but they have the option to reject sharing"their behavioral and demographic data," the Lyft spokesperson said. Greenberger told the Journal that the data will be reported anonymously and in aggregate. Greenberger told the Journal that Lyft also intends on incorporating video ads on its app before year's end.
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