The upcoming streaming service has sold $100 million worth of ads to six premium partners.
Jeffrey Katzenberg's Quibi will launch his new platform with six advertising partners including Google and Walmart.
Speaking at advertising festival Cannes Lions on Wednesday, Katzenberg said the platform will have eight major partners on board before launch. He said around $100 million in ad sales have been booked so far, roughly two-thirds of the $150 million ad inventory it will have at its debut. Every piece of content that is five minutes or less will have a 6-10 second un-skippable ad before it screens, while every clip that is between 5-10 minutes in length will have a 15-second ad.
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