Designers are raising the stakes on Super Bowl style.
Several fashion brands are dropping Super Bowl LIV capsule collections to commemorate the biggest night in football, when the San Francisco 49ers will go head-to-head with the Kansas City Chiefs in Miami. Balenciaga, Dsquared2, Off-White, Givenchy and Balmain are just some of the brands getting in on the action, designing Super Bowl-themed products for Saks Fifth Avenue’s collection.
The collection is an expansion of the retailer’s initiative for last year’s Super Bowl, which included 70 items created by 26 fashion brands. Prices for the 2020 Super Bowl collection range from $65 to $2,890.Nike is tapping into the Super Bowl with the release of its Vapor Edge football cleats meant for optimal speed and performance. The Nike Vapor Edge Pro 360 retails for $120 and the Nike Vapor Edge Elite 360 cleat retails for $200 starting on Feb. 2.
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