The annual competition of eye-catching Super Bowl commercials is all in vain, because the battle was won 36 years ago — by Apple. Columnist hiltzikm explains:
I’ve written in the past
Today we celebrate the first, glorious anniversary of the Information Purification Directive....Our Unification of Thought is a more powerful weapon than any fleet or army on Earth.It draws in viewers who have no interest in football.
If you haven’t seen it, the commercial begins in gray, with an army of drones marching into an assembly as a Big Brother figure harangues them from a towering screen. Directed by Ridley Scott, who already had “Alien” and “Blade Runner” under his belt, this is the ad that created the Super Bowl’s annual commercial frenzy that today bores so many of us silly.
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