As several major brands launch in-house delivery, the fast food delivery market is changing. GartnerMKTG expert Matt Moorut shares his insights into what's driving this growing trend in a new article by Adweek's BereccaStewart. Learn more:
As players in the $222 billion food delivery market can attest, when customers with grumbling stomachs want food, they want it now. Breakfast from McDonald’s, coffee from Starbucks or a midnight meatball marinara sub? Name it, and it will be at your door in as little as 20 minutes.
Pre-pandemic, frictionless apps such as DoorDash, Uber Eats, Deliveroo and GrubHub were already on the rise, bolstered by a trend toward convenience from millennials and Gen Zers.The Adweek Daily newsletter with must-read stories direct to your inbox. PLUS, limited access to Adweek.com articles, videos and podcasts.
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