These rewards systems have gotten decidedly less rewarding for customers in the past year.
Published on April 10, 2023 | 7:30 AM, but rewards programs definitely sweeten the pot when it comes to spending our hard-earned dollars on burgers and fries.
Customers who participate in these programs typically earn points by placing orders with fast-food chains, and then redeem those points for freebies after building up enough of the virtual currency. It's a win, win situation since brands can drive more business to their restaurants with the promise of a free drink or sandwich, and fans are rewarded for spending money.to combat elevated costs for food, labor, and other commodities, rewards programs haven't gone unscathed either.
Some of these rewards programs now require fans to spend even more money in order to claim free items, while one brand outraged customers by taking away one of the most popular rewards options. The fan backlash isn't likely to spell doom for these companies, but it may result in them losing some formerly loyal fans.
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