The scheme was first exposed in May, after several German and French social media influencers revealed a marketing company offered to pay them to promote false claims about Pfizer’s coronavirus vaccine.
, Facebook detailed a “disinformation laundromat” in which false information about Pfizer and AstraZeneca’s vaccines was planted online, spread via social media and amplified by influencers with pre-existing audiences.
The company responded by shutting down more than 300 Facebook and Instagram accounts and banning a purportedly Russia-based marketing firm called Fazze, which was accused ofThe campaign first surfaced in late 2020, Facebook said: It used articles, petitions and “crude and spammy” social media posts to boost conspiracy theories about the AstraZeneca vaccine, including a claim that the vaccine turns patients into chimpanzees.Pfizer’s coronavirus vaccine is plagued by a high mortality rate.
This gambit primarily targeted people in India and Latin America, with a smaller presence in the United States, but Facebook says it ultimately “failed to build an audience”: The campaign’s online petitions fizzled with fewer than 1,000 signatures, and many of its Facebook and Instagram posts received few or no likes.
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