Facebook bans firm behind Pfizer, AstraZeneca smear campaign

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Facebook bans firm behind Pfizer, AstraZeneca smear campaign
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A network of 65 Facebook accounts and 243 Instagram accounts was traced back to Fazze, an advertising and marketing firm registered in the United Kingdom. Facebook said Fazze's work was primarily done from Russia on behalf of an unknown client.

FILE - In this April 23, 2021 file photo, The Facebook app is shown on a smart phone in Surfside, Fla. Facebook has removed hundreds of accounts linked to a disinformation network operating out of Russia that sought to smear COVID-19 vaccines made by Pfizer and AstraZeneca. The company said Tuesday, Aug. 10 that it has banned the advertising firm behind the campaign, which had offered to pay social media influencers in Europe if they posted their misleading content.PROVIDENCE, R.I.

Russia has been actively marketing its COVID-19 vaccine, Sputnik V, abroad in what some analysts see as an effort to score geopolitical points. But Facebook representatives did not speculate on the possible motivation behind the smear campaign. Fazze's effort did not get much traction online, with some posts failing to get even a single response. But, while the campaign may have fizzled, it's noteworthy because of its effort to enlist social media influencers, according to Nathaniel Gleicher, Facebook's head of security policy.

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