Deezer launches a new initiative for a 'user-centric' approach to distribute artist royalties
Music streaming service Deezer has unveiled a new initiative for a "user-centric" approach to paying streaming royalties to artists.service, has launched a new initiative to illustrate how it hopes to pay artists in the near future. The company asserts its “user-centric payment system” “would make the industry fairer for artists all over the world,” according to a statement.
for many years now. Digital technologies and data make it easier than ever to make sure that all artists and content creations have a fair playing field,” Deezer Chief Content and Strategy Officer Alexander Holland said in a statement. “A user-centric approach is the next logical step and would mean that fans directly support the acts they love. Getting rid of bot fraud is a welcome added bonus and would make sure that your subscription money goes where it’s supposed to — the acts you love.
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