Deezer is pushing ahead with a pilot plan that would reconfigure how it pays artists
The company on Wednesday launched a new initiative to educate music fans of what it calls a user-centric payment system that it believes could "make the industry fairer for artists all over the world."
The initiative would move away from the current market share-based system of distributing royalties in favor of one based on a more direct approach, tying payments to what users are actually listening to. Deezer hopes to launch UCPS in France in early 2020, depending on whether it can reach a consensus with rights holders. A spokesperson told"Some labels love it, some labels hate it, some labels change their minds and some labels have divisions within them," saidThe company signaled that implementing a UCPS in France could result in a 10% reduction in revenues to top streaming artists, but a 30% increase for smaller acts who used to miniscule royalty statements.
“Streaming has been the main innovation driver in the music industry for many years now,” Holland said in a statement. “Digital technologies and data make it easier than ever to make sure that all artists and content creations have a fair playing field. A user-centric approach is the next logical step and would mean that fans directly support the acts they love."
Holland added that "getting rid of bot fraud is a welcome added bonus and would make sure that your subscription money goes where it’s supposed to -- the acts you love."to get the word out on this new royalty distribution model. If you’re a premium subscriber, there’s a tool demonstrating how much of their individual subscription revenue goes to the artists they actually listen to, and how a UCPS would alter that.
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