Is there any correlation between YouTube trailer views and box office numbers?
films stand out in both of these metrics, while other films are more impressive in one than the other. are the two points far to the right but pretty low down, meaning they did even better in trailer views than opening weekend results. — the point sitting atop the cluster of dots on the left — had the opposite outcome.
This is hardly surprising. For one thing, films with a bigger marketing budget and studio backing tend to drive up both trailer views and box office numbers. For another, the trailer itself serves its main purpose as a form of advertising to go see the movie, and like any other type of advertisement, the more people who see it, the more people who will buy the product.
One caveat is that many films these days have multiple trailers, often starting with a teaser before building up to one or two full trailers, and perhaps even a final trailer on top of that. As an example, taketrailer of the past three years, at least per Box Office Report's tally. Pixar released a teaser trailer in November 2017, followed by an “Olympics Sneak Peek” in February 2018 and then an official trailer in April of that year .
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