Amazon Studios Won't Report Box Office Grosses for Some of Its Films

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Amazon Studios Won't Report Box Office Grosses for Some of Its Films
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Taking a cue from Netflix, Amazon won't report grosses when TheReport opens Nov. 15 in select theaters across the country

, which launched over the Nov. 8-10 weekend to glowing numbers, are getting a traditional release and reporting grosses.

"Maybe Amazon is being emboldened by Netflix to decide when, where and how they report theatrical box office grosses," says Comscore analyst Paul Dergarabedian. Netflix movie chief Scott Stuber has argued that there's freedom in not having to worry about box office — a freedom his studio rivals envy — while ensuring that the streamer's features, such as Martin Scorsese's, qualify for awards. A theatrical run, however abbreviated, is always a way to keep filmmakers happy.

While Netflix and the major theater chains remain at odds, exhibitors so far aren't criticizing Amazon. But they won't playor other films that won't adhere to the 72- to 90-day window. So, like Netflix, Amazon will have to pay a handsome fee to indie theater chains to rent space, known as "four walling."

Amazon insiders say the new policy ensures that a film is made widely available to both moviegoers and Prime customers.As Salke noted during

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