Good American x Zara drops on May 5:
"We're always striving to make the broader fashion industry more inclusive, and partnerships allow us to do that," co-founder and CEO Greede writes in an e-mail to Fashionista. "Our mission for Good American since day one has been to build a fashion brand that is as inclusive as possible — from our product sizing and fit to the models featured in our campaigns — to make women feel empowered, represented and confident.
In terms of picking a partner to collaborate with, Grede says that "having a shared commitment to further our mission of making the fashion industry more inclusive is a non-negotiable" for Good American. "We infuse inclusivity and representation in everything we do, so we want our partners to have that same dedication.
Zara approached Good American about this project, which has been about a year in the making, according to Grede. "I've always admired Zara for being a pioneer in bringing trend-forward fashion to a global audience, so partnering with the brand was a no-brainer for us," she says. "This partnership reflects both our commitments and furthers our mission to make the fashion industry more inclusive, and working with Zara has been such a huge milestone for Good American...
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