Most iconic collab of 2022. There, we said it. 😌
Just when you thought that Zara has everything you could ever need already in-store, the retailer has taken its selection up a notch. If you already consider Zara your go-to for fashion essentials, you’re in for a real treat: a Zara x Good American collaboration will be dropping next week. Consider your denim needs met.
While Zara is known for having a huge selection of denim styles, the store doesn’t have the greatest sizing options. Most items only run up to a Large or Extra Large and based on the Zara pieces hanging in my personal closet, I can attest that the sizing is consistently inconsistent. While the viral Tik-Tok Zara sizing hack ended up being debunked, it seems as if the retailer is finally listening to the pleas for more inclusive and consistent sizing. This is where Good American comes in.
For background, Good American was founded by Khloe Kardashian and Emma Grede to bring high-quality, size-inclusive options to the fashion industry, specifically within denim wear. Since launching in 2016, Good American has expanded its collection beyond just denim and now also sells ready-to-wear , swim, shoes and athletic apparel—all in sizes 00-32+.
The Good American x Zara collaboration will follow the same inclusive principles that Good American was founded on and will offer pieces at a more accessible price point—all the items range from $35.90-$99.90. Despite the lower price point, the items have a high-fashion feel—especially with a superstar line-up of models like Precious Lee and Devyn Garcia starring as the face of the campaign.The basis of the collaboration will be focused on denim.
In addition to denim, the collection will feature seven other pieces including a short-sleeve jumpsuit, denim shirt and a shacket. The additional styles will be available in sizes XS-5XL. Each piece is made with raw materials that aim to reduce environmental impact like ecologically grown or recycled cotton. I would consider each of these pieces a wardrobe basic which means they can be mixed and matched and worn on repeat without going out of style.
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