Yorkshire fashion brand Joe Browns gives menopause dressing tips for comfort and style and launches its first TV advert

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Yorkshire fashion brand Joe Browns gives menopause dressing tips for comfort and style and launches its first TV advert
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  • 📰 The Yorkshire Post
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Yorkshire fashion brand Joe Browns is marking Menopause Awareness Month by sharing health, wellbeing and style tips in collaboration with Dr. Ella Russell, known as the Yorkshire Menopause Doctor.

The Leeds-based multi-platform retail company – which has just launched its first evocative autumn TV advert - points out that internet searches for the term “menopause” have tripled over the past 10 years. “Staying happy with how you look, and confident in how you appear, can be challenging for some women during the perimenopause and menopause,” says Dr Ella. Jane Reik, Joe Browns buying director, adds: “The secret to dressing confidently is to feel comfortable.

And they are soft against the skin, reducing the risk of irritation. Choose versatile layering. “Layering is one of the best strategies for creating a menopause-friendly wardrobe”, says Dr Ella. “Items that can be unzipped or unbuttoned are a great option for allowing more air to circulate if you’re experiencing hot flushes.” By incorporating lightweight jackets, cardigans and waistcoats, you can easily adapt to fluctuating temperatures.

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