Apple is great at software, Garmin, like Nokia, is not.
Garmin’s high-end watches like the Epix 2 have OLED displays,and touchscreens with built-in topographical maps that include trail names and even ski slopes.Without a doubt, the Apple Watch Ultra comes up short on a spec comparison with similarly priced devices sold by Garmin, Coros, and others. The battery is the most glaring example: 36, or even 60 hours enabled by a future low-power update, is weak in a category where batteries are measured in weeks.
But Apple has an excellent app ecosystem by comparison to offset some inequalities, and it already makes the best smartwatch for iPhone owners interested in casual fitness and health. Now it brings those same features — plus better mics, louder speaker, and a siren — to serious outdoor athletes, some of whom will undoubtedly be swayed by the Ultra’s appeal as a seemingly good-enough multisport watch that’s also a great smartwatch with a silky-smooth interface.
In the short term, however, the added attention Apple brings to the rugged outdoor smartwatch space could benefit Garmin — its stock was up over three percent yesterday. But if Nokia taught us anything, it’s this: once Apple chooses to enter your house you’d better fight like hell or prepare to move on. Let’s see how Garmin chooses to respond.Subscribe to get the best Verge-approved tech deals of the week.
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