Apple will charge the same price for its iPhone 14 models as it did for the iPhone 13 even though the U.S. is facing scorching hot inflation. The release date is Sept. 14.
By keeping iPhone prices the same, Apple faces the potential risk of undermining its profits if inflation drives up its own costs. It’s a hit that the company could easily afford, given it has reaped $44 billion in profits through the first half of this year.
Apple could also end up fattening its bottom line if more consumers looking to upgrade their mobile devices gravitate to the high-end Pro and Pro Max models, which generate bigger profit margins than the cheaper models. Other items Apple introduced at its "Far Out" event include the Apple Watch Series 8 and the second generation of AirPods Pro. The starting price for the new Apple Watch — $399 — and the AirPods Pro — $249 — also remained flat from last year's versions.
Preorders for the second-generation AirPods Pro will begin Sept. 9 with availability in stores Sept. 23. The AirPods Pro will cost $249.The Apple Watch Ultra offers a multitude of new features "built for endurance, exploration and adventure" and comes with a $799 price tag, the tech giant said in a press release.
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