Jack Dorsey's decision to spend 3-6 months living in Africa left his own employees as perplexed as everyone else. But ironically, Dorsey's moving to Africa might be exactly what Twitter needs
the executive chairman of Twitter, pointing out that shareholder return since Dorsey came back was negative 15 percent, compared with Google, which was up 153 percent; Facebook, up 120 percent; and the entire S&P 500, which was up 50 percent. “The poor citizenship of Twitter is bad. What’s worse is Twitter’s malfeasance coupled with scant benefit to stakeholders. The platform is all the calories of big tech without the great taste ,” Galloway wrote. “At least tobacco stocks performed well.
So how is Twitter surviving with slowing revenue, tepid user growth, flat valuation, and a CEO about to go backpacking around Africa? The consensus from almost all of the current and former employees and investors I’ve spoken with is that Twitter’s saving grace is not how many people use the platform, or how much money the company might pull in, but ratheris doing the tweeting. The best way to explain that is with an anecdote not about Twitter but aboutnow the top editor at BuzzFeed.
Ironically, Dorsey's moving to Africa might be exactly what Twitter needs. Like Facebook, Twitter’s user numbers have basically plateaued in the West. In the U.S. specifically, one former Twitter employee said that it’s almost impossible to get new users to sign up. “Since Trump became president, everyone in the U.S. has heard of Twitter—everyone!—[but] it’s not like they’re going to decide to sign up tomorrow because they heard [about] this platform the president is on.
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