Why Walmart Secret Santas give — and why we love them for it

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Why Walmart Secret Santas give — and why we love them for it
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Secret Santas are paying off layaway items at Walmarts across the country. Why?

Lucky Walmart shoppers with holiday layaways may find their tabs have been covered, thanks to undercover Secret Santas who are paying off their purchases all over the country.

The do-gooders don't always stay anonymous. This month, a Florida police department paid off $4,300 on 26 layaway holds at a Dade City location and a Georgia pastor announced that his church had wiped out $10K for 23 families, asking people to"pay it forward" in exchange. And last year, director Tyler Perry took care of $432,635 for layaway items at two Atlanta Walmart stores.

Social psychology also offers the famous empathy-altruism hypothesis, when the ability to understand and relate to other people’s feelings motivates kind behavior. Walmart Secret Santas don’t gain those benefits, but their anonymity could self-serve for people who hate the spotlight. Research from Biology Letters said that people who make huge often do so anonymously to avoid attention. And LiveScience reported on a study published in the Journal of Personality and Social Psychology in which study subjects reportedly said of a generous participant,"He makes us all look bad” or"People would ask why we can't be like him.

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