In a mad dash for campaign cash, Republican presidential hopefuls are keying in on GOP voter fears.
Florida Gov. Ron DeSantis’ appeals for cash came fast and heavy ahead of a key fundraising deadline this Friday. | Eric Gay/AP PhotoRon DeSantis flooded his supporters’ inboxes three times this week with the subject line: “Do not tell my children that men can get pregnant.”
Emails that rail against President Joe Biden, “wokeness” and the left were most common across the field, according to a POLITICO analysis of more than 200 emails sent by presidential campaigns in the past month. There were still plenty of yard signs and apparel giveaways, too., the 2024 frontrunner. But the language used in fundraising emails also provides insight as to how the other candidates are trying to distinguish themselves online.
Mentions of children, kids or family were also frequent — sometimes in a biographical context as candidates sought to lay out a positive picture for voters, but more frequently as an attack on transgender care and education aimed at firing up the Republican base.
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