Well into the 1970s, the designs were a prominent fixture of the American roadside, “imprinting the image of fast-food drive-in architecture in the popular consciousness.”
But there was a backlash to this aesthetic. As the environmental movement developed in the 1960s, opposition to the conspicuous Googie style grew. Critics called it“Critics hated this populist, roadside commercial California architecture,” Hess said. Googie style fell out of fashion in the 1970s as fast-food style favored dark colors, brick and mansard roofs.
McDonald’s new prototype became a low-profile mansard roof and brick design with shingle texture. Its arches moved from atop the building to signposts and became McDonald’s corporate logo. “McDonald’s and Jack in the Box unfurled their neon and Day Glo banners and architectural containers against the endless sky,” the New York Times said in 1978. They have been “toned down with the changing taste of the 60’s and 70’s.” And with the growth of mass communications advertising campaigns, brands no longer relied on architectural features to stand out –they could simply flood the television airwaves.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
'Soulless little boxes': Why Pizza Hut's red roofs and McDonald's play places have disappearedFor decades, bright, playful and oddly shaped fast-food restaurants dotted the roadside along America's highways.
Consulte Mais informação »
Why Pizza Hut’s red roofs and McDonald’s play places have disappearedWell into the 1970s, the designs were a prominent fixture of the American roadside, “imprinting the image of fast-food drive-in architecture in the popular consciousness.” But there was…
Consulte Mais informação »
Lenny's Pizza, iconic Brooklyn pizzeria featured in 'Saturday Night Fever,' to closeYour last chance to have a John Travolta-style 'double-decker' slice here is this weekend.
Consulte Mais informação »
Brooklyn pizzeria featured in ‘Saturday Night Fever’ Lenny’s Pizza closing after 70 yearsLenny’s Pizza, a beloved Brooklyn pizzeria made famous for its cameo in “Saturday Night Fever,” will be serving up his final pies Sunday.
Consulte Mais informação »
Iconic Brooklyn Pizza Joint Made Famous in ‘Saturday Night Fever' Closes SundayAfter 70 years in business, the iconic Lenny’s Pizza is serving up its last slice. The Brooklyn shop announced that it will be closing for good on Sunday. The pizza joint was made famous after it was featured in the hit movie “Saturday Night Fever,” starring John Travolta. The owner’s daughter said her father decided to retire and that it…
Consulte Mais informação »