For decades, bright, playful and oddly shaped fast-food restaurants dotted the roadside along America's highways.
You'd drive by Howard Johnson's with its orange roofs and then pass Pizza Hut's red-topped huts. A few more miles and there was the roadside White Castle with its turrets. Arby's roof was shaped like a wagon and Denny's resembled a boomerang. And then McDonald's, with its neon golden arches towering above its restaurants.
So restaurant chains turned to architecture as a key tool to promote their brand and help create their corporate identity. Large companies came to dominate highway restaurants through a strategy known as "place-product-packaging" — the coordination of building design, decor, menu, service and pricing, according to John Jakle, the author of "Fast Food: Roadside Restaurants in the Automobile Age."
The two 25-foot bright yellow sheet-metal arches that rose through the McDonald's buildings were tall enough to attract drivers amid the clutter of other roadside buildings, their neon trim gleaming day and night. McDonald's design set off a wave of similar Googie-style architecture at fast-food chains nationwide.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Biden admin bragged about building ‘made-in-America’ EV charging network, then waived ‘Buy America’ rulesThe Biden administration announced it would buy non-US-made EV chargers to quickly build an EV charger infrastructure, after having boasted about a 'made-in-America' network.
Consulte Mais informação »
Why America's Outdated Energy Grid Is a Climate ProblemThe transmission system in the U.S. is a major problem because it is old and because it is not set up for energy systems of the future.
Consulte Mais informação »
Rick Scott Quietly Tweaks His Controversial ‘Rescue America’ PlanSen. Rick Scott has quietly given into bipartisan pressure to alter his controversial “Rescue America” plan, making Social Security, Medicare, the Navy, and a few others exempt from Point Six.
Consulte Mais informação »
Kamala Harris: China spy balloon ‘not helpful’ to US relationship“That balloon was not helpful, which is why we shot it down,” Harris says.
Consulte Mais informação »
Preyor-Johnson: Vouchers sure would ‘stick it to’ Texas’ schoolchildrenWhy would anyone, especially a leader at TEA, want to “stick it” to any school...
Consulte Mais informação »