Why Microsoft paid untold millions to bring the world's most well-known gamer, Ninja, to its own streaming platform
With those kinds of numbers being thrown around, it's easy to start imagining Microsoft shelling out tens of millions to Blevins for his exclusivity.Reuters
"It's so disproportionate when it comes to spending and the amount of audience someone like Tyler Blevins attracts," Neilsen head of games Joost van Dreunen told Business Insider in a recent phone interview. "There's absolutely no way say, 'Oh [Microsoft] paid 10 or 20 million. It could be either of those."
"The value that someone like that creates can run it up to hundreds of millions, if not billions," Van Dreunen said.
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