Menthol cigarettes, which were invented in the 1920s, were promoted as healthier than regular cigarettes, despite being more dangerous. More on how the concerns about flavored tobacco products mirror those about menthol cigarettes:
The concerns about flavored tobacco products mirror those about menthol cigarettes, which are flavored with a mint extract and have served as a gateway to addiction for almost a century, experts say.
Over the following decades, many companies began selling menthols, marketing them as a less harsh alternative to traditional cigarettes. Menthol not only makes tobacco taste better, it also numbs the throat so people can smoke more cigarettes, he said. Worse, menthol allows for deeper inhalation of the smoke, which lets more nicotine into the body, which makes people more addicted, he said.
The results of a survey conducted by the American Heart Assn. of 1,500 adult e-cigarette users published this month found that nearly a third of adults who use e-cigarettes said a primary reason they started was because of the flavors. That percentage was even higher among young adults, according to the survey.
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