To stay ahead, CMOs must embrace ChatGPT and generative AI, according to one IBM executive.
like ChatGPT and generative AI, according to Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM.are going away. How do you serve up content? AI will be instrumental in serving up the right content for the right people in the right place," Adashek told Insider.
Jonathan Adashek, chief communications officer and senior vice president of marketing and communications at IBM.Robots will not replace marketers anytime soon, though it may make some marketing jobs obsolete, Adashek said. And when it comes to the actual task of creating content, tools like generative AI"will contribute to it, but not replace humans," he added.
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