These six CMOs told us about some of the positive things they are seeing in their brands and the broader marketing world.
Cannes Lions International Festival of Creativity 2023
Insider is interviewing of dozens of CMOs this week at the Cannes Lions International Festival of Creativity 2023. Click the link on each CMOs name to see interview clips posted on Insider's social channels. Full interviews wil be available soon. Najoh Tita-Reid, global chief marketing officer, Logitech"A couple of things have changed at Cannes. It is far more diverse than it has ever been. It is wonderful to see Cannes take the time to be intentional about who is here, who gets to create, and whose voices are heard.
We play the long game at Delta and strategically are investing into premium, elevated products and services that are the fastest-growing elements of the things that the consumers want from [us] right now." TikTok works — for the right brands."I feel like the world was waiting for 'Sesame Street' to arrive to TikTok. In 72 hours we had a million views and the audience has just exploded.
Between really tapping into our nostalgia, our bank of content for over 50 years, to using our little furry red friend, Elmo, or Grover, in a trend that is hot on TikTok today and being relevant to this generation, really allows us to go in so many new directions." CMOs are transforming into chief growth officers.
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