The vagueness of the retailers' statements and carefully-worded avoidance of the use of the term 'ban' have become something of a Rorschach test.
In fact, this tolerance of boundary-testers may be a deliberate part of the company's firearms strategy moving forward. As Weingarten noted, the Walmart store which he entered did not display any signage, at least that was apparent to him, noting the restrictions. That's when, as he put it,"the light bulb came on," causing him to realize that the widely described ban may have few practical consequences.
Walmart in Fort Worth sells ammo and guns: a Black Ops Junior Sniper Rifle is one of the guns available for purchase, Texas, US, 26th June 2015.In Walmart's eyes, there may be little daylight between the position of gun-rights groups and the company's approach to the new policies. "They are trying to balance the interests of their customers and the interests of the community, responding to public pressure to do something in the wake of two shootings on their properties in a short amount of time," Wendy Patrick, a business ethics lecturer at San Diego State University, told."They view this as a middle ground in the hopes that it will give a little to both sides.
That, of course, assumes that both parties can be appeased, a balance that grows more unstable with each new incidence of mass violence. Every time a store is publicly associated with mass shootings, as Walmart has been in recent months, that pushes the company to err on the side of additional restrictions, for reasons of politics, safety and public relations.
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