Today, Airbnb launches its new luxury tier—but what sets them apart? A Vogue writer is the first person to experience the company’s new offering.
isn’t just about exceptional homes and locations. Each lodging comes with a Trip Designer, a 24/7 concierge who organizes everything from airport transfers to restaurant reservations, excursions, and weddings. Yes, weddings—“People do tend to travel for special occasions,” says Keith Monaghan, Airbnb’s head of trip design. “We have been involved in wedding planning. We’ve been involved in vow renewals.
They don’t approve you right away. Instead, they ask you questions: What brings you to this particular location? Who are you traveling with? The reasoning behind this, my Trip Designer tells me, is to make sure it’s the right fit. If you’re traveling as a family, they want to make sure the place is kid friendly. If someone in a group is handicapped, they want to make sure a first-floor bedroom is up to snuff.
Not so with Luxe. After a brief discussion of my interests , they threw out some suggestions. Truffle hunting, a winery tour via helicopter, a road trip in a vintage car, private tennis lessons, lunch at a Michelin-star restaurant, and a boat cruise on Lake Trasimeno were among the options. I said yes to the first three. “Do you have any suggestions for art excursions in the area?” I typed in my chat box. “I’ve been to all the big museums in Florence.
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