Hint: it's glitter, the scourge of the earth
This much is true: Glossier is an incredible business, and a beacon of millennial ambition. Founder and CEO Emily Weiss built it from scratch, starting with her blog Into the Gloss and then using that blog to crowd-source what products her readers wanted. It’s genius, and it’s clearly working—the five-year-old company is currently valued at $390 million, and they hit $100 million in sales every year.
Admittedly, the products are super pretty and a ton of fun. But, the Glitter Gelée is getting lots of flack online, and for good reason. The product’s packaging directions instruct: “To remove, use a cotton pad and Milky Oil [one of Glossier’s cleansing products]. Avoid washing off with water to prevent getting glitter into the waterways.” If you’re not sure why rinsing your sparkly prods down the drain is a no-no, it’s because glitter is a hugely polluting ingredient.
And those consumers aren’t happy. After posting an image of the Glitter Gelée on Instagram on March 4, when Glossier Play launched, hundreds of comments poured in, asking the brand why the glitter isn’t biodegradable.
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