It’s for a new product called the 'Implausible Burger'
to serve to customers. “The Impossible Burger has shown that there is a huge market out there for people who don’t want to eat meat, but who want something so close to meat that they can’t tell the difference,” Colbert explains in a clip from last night’s show. With this trend in mind, the late-night host decides to introduce a new, very timely sponsor: the Implausible Burger, a product that is “so believably meat it can give you salmonella.
The ad for this product begins with a happy couple digging into two Implausible Burgers only to be told by the announcer that it’s “the only burger alternative to probably not be meat.” Another pair of diners is also shown taking a bite, while the mysterious announcer proclaims that, ”No one likes all the problems with eating animals, so the Implausible Burger allows you tobelieve that you aren’t.
Watch the full phony commercial in the clip above, and for more Impossible Burger-related comedy, please check out
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