Unlike Impossible Foods, which gets its beefy taste from genetically engineered yeast, Beyond embraced the non-GMO label in hopes of straddling the nature-tech divide. The move failed to win over critics but critics may have missed the mark too. Can the plant-based movement get past this debate?
Share to linkedin
From the beginning, Brown approached ingredients more cautiously than the tech-obsessed executives at Impossible hell-bent on. Getting consumers comfortable with a meaty-tasting, meat-free burger is enough of a challenge, Brown surmised. Adding GMOs struck him as a bad idea, one he says “unnecessarily burdens” communication with the consumer.
All of that careful positioning failed to make much of an impact, it seems. Bruce Friedrich, Executive Director of the plant-based advocacy group the Good Food Institute, says the public is still struggling to keep these plant-based players straight. “People are constantly talking about the red of the Impossible burger coming from beets or the red of the Beyond burger coming from heme when, of course, it’s the opposite.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Fake Meat Fight: Can The Plant-Based Movement Get Past The ‘Processed Food’ Debate?Unlike Impossible Foods, which gets its beefy taste from genetically engineered yeast, Beyond embraced the non-GMO label in hopes of straddling the nature-tech divide. The move failed to win over critics but critics may have missed the mark too. Can the plant-based movement get past this debate?
Consulte Mais informação »
Pizza Hut and Kellogg partner to create stuffed Cheez-It pizzaPizza Hut is also talking with Kellogg and other suppliers about the plant-based meat trend.
Consulte Mais informação »
Trump administration allows pork slaughterhouses to have fewer USDA line inspectorsTrump admin. will allow pork plants to reduce number of Dept. of Ag. line inspectors assigned to them and run their slaughter lines without any speed limit under a new rule. The changes have alarmed advocates who believe the rule will make food less safe.
Consulte Mais informação »
U.S. worker, food-safety advocates sound alarm over new hog slaughter rulesU.S. food safety and the health of plant workers will be at risk from new federa...
Consulte Mais informação »