Pizza Hut is also talking with Kellogg and other suppliers about the plant-based meat trend.
Pizza Hut is partnering with Kellogg on the Stuffed Cheez-It Pizza.
Marianne Radley, Pizza Hut's chief brand officer and a self-described Cheez-It fanatic, sees the item as either an add-on for larger dinner orders or an easy item to grab and go. Restaurants have been looking to snacks to boost sales. Pizza Hut has partnered with well-known food brands in the past, like Hershey's for its brownies or Cinnabon for its mini cinnamon rolls.
Kellogg acquired Cheez-It in 2001 as part of its deal for Keebler. In April, the maker of Eggo waffles, including Keebler, so that it could focus on snacks like Cheez-Its and Pringles as well as its cereal business.
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